Visualising how your content quota is going to be used in the forthcoming months is the best method of knowing what is being used and when it will appear. The process of designing a content calendar is crafted, visual expression of order. Like the seasons, life is ordered. If order dictates design, it’s going to be dynamic – and durable.
Your content calendar should reflect buyer intentions. You know what the most searched-for terms are on your site and you would have created a keyword order that goes hand-in-glove with that. This is one of the most valuable secrets to designing a calendar:
- The content must mirror the order inherent in your life. This order will prevent you from being overly repetitive (or seemingly so) and will also keep the subject matter fresh and inspirational.
Tips for putting together a content calendar
Reflect your marketing know-how
From the very word go, your content calendar reflects your digital marketing knowledge. Marketing uses analytics to discover who, what, when and why. If you’re in tune with your data, you’ll produce content that is meaningful and constructive on a continual basis.
Content is the most important thing when it comes to a digital marketing strategy. If you’re not applying your focus to that, you are going to get nowhere in your search rankings.
You must test the content to ensure you’re on the right track. Is the content funny, surprising, exciting, moving? Don’t let it be like the piles of mindless stuff which you can find anywhere online. It’s got to be different to keep audiences reading.