“Good writing is supposed to evoke sensation in the reader – not the fact that it is raining, but the feeling of being rained upon.” E.L. Doctorow
As a digital copywriter, you should be familiar with the full range of human emotions. You should also be able to express these through your writing and make your readers feel those emotions. Therefore, to become a digital copywriting guru, there are a few psychological stepping stones you need to pay attention to.
Physiological guide to digital copywriting success
Know your target audience… intimately
Forget about pretending to walk in someone else’s shoes. You need to be in their head if you want to become a digital copywriting guru. You can’t influence people if you don’t know them. Therefore, you need to have an intimate knowledge of your ideal audience’s comings and goings.
You must understand their problems, beliefs, habits, loves, motivations, goals, and what they do in their spare time. Once you know them, write for them.
Here are some more tips to define WHO your target audience is:
Examine who buys from you currently
Ask who are your customers and why do they buy from you. Look for common characteristics and interests. The others who are like the ones that bring in the most business could also benefit from your product/service.
Analyse your product/service
Make a list of each feature of your offering. Alongside each feature, write down the benefits it provides. For example:
- A graphic designer will offer his or her clients high-quality design services.
- The benefit for the client is a professional company image.
- This professional image will attract more customers as they see the company as professional and trustworthy.
Thus the ultimate benefit of high-quality design is gaining more customers and making more money.