Project Management Blog

Digital School of Marketing-Product Management
Product Management Tips for Creating a Minimum Viable Product
One of the most critical moments in a product manager’s work is making the right MVP. Exhibited correctly, it can help you validate your idea, test all your assumptions, and take the minimum risk of spending it on the fight against windmills. However, too many times, teams start developing without…
Digital School of Marketing-Product Management
Balancing Innovation and Risk in Product Management
Innovation is core to great products, but unchecked innovation can also lead to failure. Product management is often a question of how much boldness and risk you can tolerate. As tempting as it is to pursue every new feature or trend, going after features without a clear strategy can hurt…
Digital School of Marketing-Product Management
How to Prioritise Features in Product Management Roadmaps
Product management, fundamentally, is the art of strategic omission – the careful judgment and discerning realisation of what to build next and, arguably more importantly, what to defer. A properly prioritised product roadmap is far more than a basic to-do list; it is the most critical single artefact that aligns…
Digital School of Marketing-Product Management
Comparing Agile and Waterfall for Product Management Success
For those of us in product management, selecting the proper development methodology is a momentous decision that affects timelines, team dynamics and interactions, customer satisfaction, and the overall success of the product. The two most popular approaches are Agile and Waterfall. They all have their own weaknesses, strengths and best…

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