Amidst the dynamic fields of technology and innovation, Product Management is one of the most sought-after and flexible career growth trajectories. Product managers are expected to be many things–strategist, communicator, analyst, leader–responsible for delivering a result that meets user needs while achieving business goals. However, although job descriptions highlight skills and experience,…
Product management is a function equally relevant to all industries. Commonly associated with technology or tech-driven sectors such as software, IT, and digital services, the role of a product manager is equally important for non-technical products such as consumer goods, fashion, food and beverages, and service-based businesses. Technical Product Strategy relates to…
As artificial intelligence (AI) and machine learning (ML) revolutionise how businesses create, enhance, and grow products, product management is experiencing a significant shift. Previously, Product Managers depended on traditional market research, manual data crunching, and gut feel to make strategic decisions. Now, AI-powered insights, automation and predictive analytics empower product managers to…
The adage that a successful product implies amazing features and functionality, and that’s all there is to it is no longer true—currently, UX and UI design are crucial to how customers interact with a design. Good user experience and interface design make products easier to use, more accessible, and generally more…
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