Project Management Blog

Digital School of Marketing-Product Management
Bridging the Gap Between Product Management and Sales Teams
We have seen several organisations where both product management and sales teams play equally important roles in ensuring the business succeeds. That’s why product managers own the definition of what gets built and ensure, at both the strategic and tactical levels, that the work being done is customer-centric. Sales teams,…
Digital School of Marketing-Product Management
Product Management in the EdTech Industry
The education technology (EdTech) industry has witnessed rapid growth over the last decade, driven by digital transformation, remote learning, and the increasing demand for accessible education. EdTech products are changing the way we learn and teach with online learning platforms, virtual classrooms, skill-based training apps and whatnot. Product management lies…
Digital School of Marketing-Product Management
Managing Competing Stakeholder Priorities in Product Management
One of the most difficult and defining aspects of product management is managing competing stakeholder priorities. Product managers sit in the middle of an organisation, reconciling between different stakeholders from engineering, design, marketing, sales, customer support, leadership, and customers themselves. Both groups have legitimate perspectives, goals, and pressures that are…
Digital School of Marketing-Product Management
Cross-Functional Alignment for Product Management Success
Product management lives at the intersection of strategy, execution and customer value. A product manager seldom has direct control over all the people who need to come together to bring a product to life, but is accountable for outcomes that require many teams to be in sync. Product success is affected…

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