Project Management Blog

Digital School of Marketing-Product Management
Building and Leading High-Performing Product Management Teams
Successful products have high-performing product management teams at their core. They link customer needs to business strategy, operate as “visionaries in motion,” and drive cross-functional teams toward impactful results. Creating and leading such teams is about more than just getting good people. It requires discipline (knowing what to hammer on and…
Digital School of Marketing-Product Management
Goal-Setting Techniques for Product Management
Setting goals is one of product management’s most critical duties. Having clear, shared goals gives teams a sense of direction and ensures the product generates value for customers and your business. And the rise of reactive, feature-overloaded product teams with no apparent connection to outcomes. Great objectives put your strategy into…
Digital School of Marketing-Product Management
How to Perform Effective Product Management Discovery
Product management discovery is the key to creating products that make a difference in people’s lives and solve problems. Before scoping requirements, committing engineering resources, or even setting delivery timelines,  good discovery requires product teams to gain a valuable understanding of what customers really need, why it matters, and how the…
Digital School of Marketing-Product Management
Product Management Tips for Creating a Minimum Viable Product
One of the most critical moments in a product manager’s work is making the right MVP. Exhibited correctly, it can help you validate your idea, test all your assumptions, and take the minimum risk of spending it on the fight against windmills. However, too many times, teams start developing without…

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