Project Management Blog

Digital School of Marketing-Product Management
Balancing Innovation and Risk in Product Management
Innovation is core to great products, but unchecked innovation can also lead to failure. Product management is often a question of how much boldness and risk you can tolerate. As tempting as it is to pursue every new feature or trend, going after features without a clear strategy can hurt…
Digital School of Marketing-Product Management
Product Management Tips for Creating a Minimum Viable Product
One of the most critical moments in a product manager’s work is making the right MVP. Exhibited correctly, it can help you validate your idea, test all your assumptions, and take the minimum risk of spending it on the fight against windmills. However, too many times, teams start developing without…
Digital School of Marketing-Product Management
How to Perform Effective Product Management Discovery
Product management discovery is the key to creating products that make a difference in people’s lives and solve problems. Before scoping requirements, committing engineering resources, or even setting delivery timelines,  good discovery requires product teams to gain a valuable understanding of what customers really need, why it matters, and how the…
Digital School of Marketing-Product Management
Goal-Setting Techniques for Product Management
Setting goals is one of product management’s most critical duties. Having clear, shared goals gives teams a sense of direction and ensures the product generates value for customers and your business. And the rise of reactive, feature-overloaded product teams with no apparent connection to outcomes. Great objectives put your strategy into…

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