Latest Digital Marketing Blogs

DSM Digital School Of Marketing - entrepreneurs

How To Prepare Youth Entrepreneurs For The Digital Transformation Era?

Entrepreneurs are the among the job creators and contributors to the national GDP. Digital entrepreneurship concentrates on the creation of digital businesses as well as the implementation of digital technologies by entrepreneurs. This holds the potential for helping to make entrepreneurship more inclusive and to alleviate the high levels of…

DSM Digital School of Marketing - market research

Which Market Research Platform Is Right for You

The digital environment is rich with real-time communication and consumer sentiment across a wide array of topics, industries as well as geographies. However, what if companies were able to cultivate, synthesise, analyse, and draw conclusions from these sentiments in order to improve their marketing communication and CRM efforts? They can.…

How To Take Charge Of Your Brand?

For those marketing enthusiasts out there, you could have favourite definitions of a brand, its elements, purpose, etc. But, our favourite definition is from Philip Kotler, who is the father of modern marketing: “A brand is a name, term, sign, symbol or – alternatively – design, combination of them, intended…

DSM Digital School of Marketing - digital marketing strategies

What Are The Different Types of Digital Marketing Strategies?

In the past 10 years, digital marketing has become an essential component in organisations’ overall marketing strategy. It gives companies the opportunity to tailor messages so that it can reach a specific audience, making it quite possible to market directly to individuals who are likely to be interested in their…

DSM Digital School of Marketing - geo-conquesting

What Is Geo-Conquesting? Read this article to find out more.

Brand loyalty is up for grabs. A total of 73% of today’s shoppers are willing to deliberate a new brand if they experience poor product quality, a shortage of selection, or improved prices elsewhere. Consumers can always be persuaded by a new brand with superior customer service. As well, brands…

DSM Digital School of Marketing - content marketing strategy

Do Really You Know If Your Content Marketing Strategy Needs To Be Data-Driven?

When individuals think about content, they frequently think creatively. However, in reality, great content marketing is a blend of both creativity as well as data. On the data part of the equation, our industry is still learning. That’s not very surprising. In the end, the name of the game is…

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