In the past 10 years, digital marketing has become an essential component in organisations’ overall marketing strategy. It gives companies the opportunity to tailor messages so that it can reach a specific audience, making it quite possible to market directly to individuals who are likely to be interested in their product. Digital marketing strategies encompass a wide variety of marketing tactics and technologies that are utilised to reach consumers online.
Digital marketing is a successful way to achieve meaningful results in business. However, to get there, it is necessary for us to understand what this strategy is about, how it works, and the types of digital marketing strategies that can be used. If you want to boost your traffic, attract a greater number of clients, grow brand awareness, engage the teams, or audience, it is essential to understand each type of digital marketing strategy.
Search engine optimisation (SEO) is the process of improving your website so that it ranks highly in search engine results pages (SERPs) for keywords and phrases that are related to your business. The more keywords which you rank for — and the higher it is that you rank — the more individuals will see and get to know with your website and business.
When it comes down to digital marketing strategies, look at SEO as a requirement. This is because It intercepts every member of your target audience — no matter where they are in your buying funnel. The reason is that almost every user begins their search for a new product or service with a search engine.
‘Pay-per-click’(PPC) refers to paid advertisements as well as promoted search engine results. This is a short-term format of digital marketing strategy, meaning that once you stop paying, the ad no longer exists. As with SEO, PPC is a way to increase search traffic to a business online.
With SEO you only pay for the results. In a typical PPC model such as a Google AdWords campaign, you will pay only when someone clicks on your advertisement and lands on your website. You will be able to spend just about any amount of money on PPC advertising. Some businesses may see results from investing just a few hundred rand, but plenty of large companies spend tens of thousands a month on PPC.
Consumers are starving for information about how to solve their problems or fulfil their desires. If your brand gives it to them through high-quality and useful content, you will gain their confidence. Thus, your businesses will take the position of authority in the market and will be the customer’s choice when they need to make a decision. And content marketing is all about that.
This method involves offering your audience answers to its questions by publishing useful content. It may be done in blogs, social media, emails, or other channels. There are even specifics formats for mobile devices, like apps and push notifications. Each channel may demand a different format. The objectives may be achieved through different types of content too, like blog posts, eBooks, infographics, videos, quizzes, templates, datasheets, and so on.
Content marketing is oriented by a funnel, that also influences the type of content to be used. At the top of the funnel, for example, the content has to be more general, like complete guides. At the bottom, more specific content is necessary, such as testimonials and demonstrations.
Considering these parameters — channel, format, and type ― you may choose the best content to lead your buyer persona to do what you expect to achieve with your marketing campaign. Content marketing may be used according to various objectives. But the most common is converting visitors to leads, who will be more qualified if you use content allied to other strategies, such as email marketing.
Do you want to study to become an expert digital marketer? If you do then you need to do our Advanced Digital Marketing Course. Follow this link to find out more.
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