In the past 10 years, digital marketing has become an essential component in organisations’ overall marketing strategy. It gives companies the opportunity to tailor messages so that it can reach a specific audience, making it quite possible to market directly to individuals who are likely to be interested in their product. Digital marketing strategies encompass a wide variety of marketing tactics and technologies that are utilised to reach consumers online.
Digital marketing is a successful way to achieve meaningful results in business. However, to get there, it is necessary for us to understand what this strategy is about, how it works, and the types of digital marketing strategies that can be used. If you want to boost your traffic, attract a greater number of clients, grow brand awareness, engage the teams, or audience, it is essential to understand each type of digital marketing strategy.
Search engine optimisation (SEO) is the process of improving your website so that it ranks highly in search engine results pages (SERPs) for keywords and phrases that are related to your business. The more keywords which you rank for — and the higher it is that you rank — the more individuals will see and get to know with your website and business.
When it comes down to digital marketing strategies, look at SEO as a requirement. This is because It intercepts every member of your target audience — no matter where they are in your buying funnel. The reason is that almost every user begins their search for a new product or service with a search engine.
‘Pay-per-click’(PPC) refers to paid advertisements as well as promoted search engine results. This is a short-term format of digital marketing strategy, meaning that once you stop paying, the ad no longer exists. As with SEO, PPC is a way to increase search traffic to a business online.
With SEO you only pay for the results. In a typical PPC model such as a Google AdWords campaign, you will pay only when someone clicks on your advertisement and lands on your website. You will be able to spend just about any amount of money on PPC advertising. Some businesses may see results from investing just a few hundred rand, but plenty of large companies spend tens of thousands a month on PPC.