When cooking a meal, you can add a little bit of that, and a tiny bit of this, and still end up having delicious food. However, when you bake, and you deviate from the recipe, you are more likely to end up with a flop. In that regard, digital marketing is like baking. If you do not follow the recipe or mix the ingredients in the right way, your potentially amazing cake will fail.
In the process of putting together your digital marketing strategy, there are many tools at your disposal to make sure that your online marketing campaigns are a success! For example, there is the following for you to use:
- Social Media Marketing
- E-mail Marketing
- Pay-Per-Click Advertising
- Search Engine Optimisation – or SEO
So, in order to make sure that you use them to the best of their ability, you need to go on a course – preferably a holistic digital marketing course – to learn how to use these in your business.
Digital Marketing Recipe
Step 1 – Prepare
In other words, gather all the ingredients before you start. To enjoy a successful digital marketing strategy, you need all the right ingredients, not only one or two key ingredients.
As we said above, ensure you have your search engine optimisation (SEO), pay per click (PPC) campaigns, website, social media, and content marketing ready. You must also learn to combine them in such a way to maximise your results and return on investment.
Step 2 – Build your skills
Abraham Lincoln said, “If I have six hours to chop down a tree, I’d spend the first four hours sharpening the axe.” As a chef needs a super-sharp blade, the same is true for your digital marketing skills. Do research, attend seminars, ask professionals – do whatever you must to build your digital marketing capabilities and skills. Google Ads will do nothing for you if you don’t understand how to use them.