Search engine optimisation (SEO) is one of those things that makes you doubt if it’s even possible to succeed at it, never mind become an expert at it! However, believe it or not, the experts are out there, and we’ve compiled 10 lessons straight from SEO experts to help you.
Remember revenue while chasing traffic
Neil Patel’s one blog title states, “Everything I taught you about SEO was wrong”. Quite a bold statement! However, Neil isn’t advocating ignoring traffic and rankings and only focusing on sales and marketing. Instead, he’s saying that higher rankings and traffic are wasted if it doesn’t lead to sales.
“I don’t track rankings as I believe it is a waste of time. I focus on conversions and revenue.” Neil Patel
SEO is a powerful marketing tool, not magic
According to Rand Fishkin, people expect SEO to perform all sorts of miracles and make them lots of money. However, SEO is a marketing tool, and you must learn to use the tool correctly to see the results.
“SEO is not snake oil. It’s not magic. It’s not a pill that you’re going to swallow that’s gonna suddenly transform your website into a money-making machine. SEO is a very powerful marketing tool and tactic.” Rand Fishkin
Website page titles matter
Having your site name in your page title is smart because your customers are using specific keywords to find you. Without those words on your page titles, you’re missing out on SEO benefits according to Vanessa Fox.
“Take Google out of the equation for a minute and think of your customers. They’re searching for something. Using words. Making your title descriptive isn’t evil Google oppression. It’s common sense.” Vanessa Fox
SEO is an asset
SEO is like renovating your house. It increases the value of the property, and you will make a profit when you sell it one day. SEO adds value to your website and brand, and it will lead to future profits thanks to increased traffic and rankings.
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” Jill Whalen
SEO is about being #1 in your customers’ hearts and minds
Who buys from you? It’s certainly not search engines. It’s people – your loyal customers. Optimise your website so it leads them through the sales funnel effectively.
“My rule of thumb is build a site for user, not a spider.” Dave Naylor