Most businesses in 2019 rely on a variety of digital marketing channels to drive sales, create brand awareness and engage in effectively with their clients. The trend of online marketing ever increasing is set to continue. It has now become an essential investment for any business.
Many misconceptions still surround digital marketing and how this trend differs from traditional marketing. There is no doubt that online marketing is far more effective because of its ability to not only track data, but to also remain relevant and current in an organisation’s field.
Both marketing strategies are currently still being used. With a digital marketing strategy in mind, there is a definite need to keep employees up to speed with this marketing communication explosion by providing efficient and cost-effective digital marketing courses.
The target audience of any marketing campaign today requires digital marketing prowess, whether alongside traditional marketing or not. Whomever the audience, the fact remains that the impact of online marketing for organisations is increasing. It is showing no signs of slowing down.
Digital Marketing and Traditional Marketing
What forms of digital marketing are available?
The primary objective for developing a digital marketing strategy is to constantly build brand awareness, increase sales and enhance customer engagement.
The main routes that are used in all types of online marketing include:
- Search Engine Optimisation,
- Social Media Marketing,
- Email Marketing, and
- Mobile Marketing.
How to build a compressive and effective digital marketing strategy
It is vital to include all the elements of the above-mentioned routes to ensure a holistic approach to any digital marketing campaign. And remember, content is king:
- Firstly, identify your target audience and recognise the different mediums, platforms and channels that can be used effectively throughout your online marketing campaign compared to a traditional marketing route. Once your target audience is in place, it is key to design compelling, unique and shareable content.