Instagram launched in 2010 and in a matter of the first 24 months it was worth one billion dollars. It was Facebook who forked out the one billion dollars to acquire Instagram in 2012 and six years later it’s the fastest-growing social media platform in the world.
In 2015 Instagram opened itself to advertisers and ever since brands have been advertising on the platform with huge success.
As Facebook owns Instagram, you can run the exact same ad objectives on Instagram as you can on Facebook. In this article we take a look at what ads these include.
Instagram started as a photo-sharing app and, for a long time, this was all you could do on the platform.
With that said it’s not hard to imagine why image ads are the most popular and also the most effective:
- You would think that video and carousel ads would trump image ads but the fact is image ads outperform video and carousel ads nine out of ten times.
Instagram launched carousel ads in 2017 and it’s very similar to Facebook’s carousel ads.
However, like we mentioned above, carousel ads are not that effective when it comes to the Instagram platform. Experts believe it’s because users are used to swiping up and down more than they are swiping left and right.
On Facebook, carousel ads work extremely well, however, this is because one can see that there are more than one picture in a sequence. This automatically tells the user’s brain there is more to be seen.
On Instagram this is not the case. For that reason carousel ads are not as effective as they are on the Facebook platform.