Fact is, the rise of video marketing has been undeniable over the years. Its growth has accelerated beyond words, meaning it’s never been this popular and accessible to brands. While of course, sites such as Facebook, Twitter, Instagram, SnapChat, including your very own website, are still great places to invest, YouTube remains the giant in this arena. Individuals spend countless hours, and millions in revenue, watching videos and glued to their screens.
So it’s no wonder that this platform is often referred to as the world’s second-largest search engine. Here’s how to get onto the bandwagon.
Getting started with a YouTube Channel
The most important factors are to research your audience and to filter your video series topics according to the needs of your audience, based on what they search for online. This can be done through creating a 5-Part Video Series for your channel and addressing the needs of the viewers.
It’s intricate, but it’s not rocket science. It can be done simply as defined in the planning process below. See it as an opportunity to present yourself as a valuable resource for your audience, addressing their needs. The exercise will attract new viewers, and more importantly, help you to establish yourself as an authority in your niche. This will, as a result, grow your YouTube channel and help you boost your social media marketing efforts.
Build Videos Around a Single Keyword/Topic
It’s important to pick your keyword before you even build your video content because it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so that YouTube picks it up when closed captions are added.
Once you’ve chosen your keyword, check out the videos that are currently ranking for that topic to make sure you’re on the right track in terms of intent and don’t forget to optimise your title and descriptions. In the Tags box provided, include the title of your video and any related search terms that apply to your video. Here’s an Interesting fact: despite popular myths the most successful videos on YouTube are typically less than 5 minutes long. Start by creating a series of five videos and, like with all things, get your creative juices flowing.
