Content marketing is one of the most vital components of any online marketing strategy. Enhancing your content marketing strategy can drive organic traffic to your website, boost sales as well as build brand awareness and dependability.
Best of all, it requires relatively low investment as compared to other forms of marketing or advertising. When you think about all the benefits that content marketing can offer for your businesses, it’s little wonder that the phrase “content is king” pops up so often in the world of marketing and SEO.
But is your content marketing as effective as it could be? If you are stressed a little bit with getting your site to the next level, here are a number of ways you can better your efforts.
Prioritise Mobile Users
If your website isn’t ready for people who are making use of these devices, there’s a good chance that they will never get to have a look at your content. Hence, the chances of them becoming a subscriber or loyal customer are slim to none.
Begin by making sure you’re utilising a mobile-friendly design on your website. Your content has to be formatted in a way which is easy to read on smartphones as well as tablets. Short paragraphs broken up by H2 headings are an excellent way to make sure people can read your blog posts on their devices.
Know Your Audience
Perhaps the most crucial part of putting together any content marketing strategy is to ensure you know your target audience inside out. In order for your content to be effective at attracting a valuable, relevant audience, it is necessary for you to have a thorough understanding of exactly who they are as well as what their interests and needs are likely to be. If you know this, it’ll be much simpler to design the sort of content they’re looking for.
In the past, content marketing was merely a quantity game. While quantity can assist, don’t forget about quality. Search engines — in addition to consumers — are more sophisticated than they were a decade ago.
Quality content is an absolute requirement if you want to stand out head and shoulders above the rest. Even if you post get less frequently, you will be able to see results if the content is high quality. This means that you need to include in-depth, useful pieces. While it’s tempting to give in and focus on the click-bait, at some point you need to provide value to your audience.
Diversify Your Lead Generation Efforts
There are a couple of methods of generating leads for your business. One popular way to increase your lead list organically is with push notifications.
Companies are starting to use push notifications to alert customers about upcoming specials, new content, and even flash sales. Also, you can get more people to sign up to your email list through creating targeted lead magnets for your blog articles.
For instance, you could write a blog post which talks about a particular topic in great detail. At the end of the post, incorporate a download link to a full PDF with more information, images as well as guides. Encourage users to subscribe in return for extra content.
Optimise For Search — However Keep It Natural
Although the dark days of “keyword stuffing” tactics are long gone, it’s still very important to target at least one or two relevant, high-volume search terms in your content marketing.
This will increase your chances of ranking well for your desirable search terms so driving more organic traffic to your content. Utilising an industry tool can assist you with finding the most valuable keywords to target. In addition, you can look at the “People Also Ask” feature on the search engine results page, which will show you what sorts of questions searchers are asking.
Another way to assist your content with ranking well is to include internal links. Of course, you’ll already be linking to your key products or services along with a clear call to action in your content. However, taking the time to add links to other content marketing which you’ve produced — preferably using optimised anchor text — will assist with sharing authority across your site as well as boosting the performance of those pieces.
Always remember that you must not to let your on-page optimisation interfere with the quality of the content. While factors such as keyword density and internal linking can contribute to rankings, they’re not the be-all and end-all. The quality of the content is always the most important factor. So, keep your optimisation elements as natural as possible, and don’t shoehorn them in if it’s going to affect the user experience.
Do you want to become a content marketer? If you do then you need to do our Digital Copywriting and Content Marketing Course. Follow this link for more information.
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