It’s a popular mistake made by brands and other businesses when they think that social media marketing is going to be straightforward. There are 14-year-olds on YouTube who go viral, we’ve all thought at some point, so how difficult can it really be?
However, running successful social media campaigns is more challenging than the presence of kid YouTube stars would lead us to believe. However, it’s not sufficient to let one great post carry your marketing efforts; rather, you need to be creating – as well as executing – entire social media marketing campaigns.
Those social media campaigns should be strategically designed and established to assist you connect with new users, build on-platform relationships as well as drive long-term sales.
Set Out Social Media Campaign Goals
The initial question that you need to ask before a social media campaign is: why am I running this campaign? Responding to this question will determine other steps you take during your campaign.
Generally speaking, common goals for running social media campaigns include the following:
- Boosting brand awareness,
- Acquiring leads,
- Increasing sales,
- Acquiring customers, as well as
- Boosting engagement.
However, after setting these goals, it is necessary for you to be specific. What level of brand awareness would you like to accomplish with your campaigns? More website traffic? 2 000 new followers?
In order to set effective goals, these need to be specific, measurable, attainable, relevant as well as time-bound (SMART). Then, after establishing your goals, it’s crucial to state the metrics which you’ll utilise in order to measure the achievement of your goals.
Make no mistake. Goals are extremely important. In a recently conducted survey, it was uncovered that marketers who established goals were 376% more likely to report success. Moreso, it affects every single aspect of your social media campaign and assists with determining its success or failure.
Decide On How To Promote The Campaign On Each Channel
Now it’s time to make the decision about what types of content you will require for each social media channel. You may want to create a short video for Facebook as well as Instagram. An event on Facebook will require a special banner image. Also, you might need to create images for Twitter and Pinterest. Knowing the purpose for each channel is key to making this step work.
Social media advertising is very important if you actually want people to see – as well as interact with – your posts. If you haven’t started utilising the advertising tools that are native to each social media channel. Begin with just one channel and experiment in order to find what works best for your audience and content.
Research Your Competitors
Researching your competition for your social media campaigns is a crucial step which a lot of marketers forget. However, you don’t want to miss this one. This type of research can tell you what’s working for your competition. You can then utilise that valuable insight to inform as well as improve your own social media campaigns.
You can, for instance, see how the competition covers particular kinds of topics and what types of content they put together:
- Do they disseminate tutorials or do a lot of Q&As?
- What posts attain the most results?
- Also, you can also see what times they post, how often they’re uploading content, and even what tone they’re using.
- Are they selling determinedly or giving more of a subtle nudge?
Discovering your competitors’ social media strategies give you the opportunity to create an even stronger one for your brand, so giving you the edge. You are able to do your research manually, or you can utilise competitor research tools to compile the data for you.
If you want to study social media marketing then you need to do our Social Media Marketing Course. Follow this link to find out more.
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