It’s a popular mistake made by brands and other businesses when they think that social media marketing is going to be straightforward. There are 14-year-olds on YouTube who go viral, we’ve all thought at some point, so how difficult can it really be?
However, running successful social media campaigns is more challenging than the presence of kid YouTube stars would lead us to believe. However, it’s not sufficient to let one great post carry your marketing efforts; rather, you need to be creating – as well as executing – entire social media marketing campaigns.
Those social media campaigns should be strategically designed and established to assist you connect with new users, build on-platform relationships as well as drive long-term sales.
Set Out Social Media Campaign Goals
The initial question that you need to ask before a social media campaign is: why am I running this campaign? Responding to this question will determine other steps you take during your campaign.
Generally speaking, common goals for running social media campaigns include the following:
- Boosting brand awareness,
- Acquiring leads,
- Increasing sales,
- Acquiring customers, as well as
- Boosting engagement.
However, after setting these goals, it is necessary for you to be specific. What level of brand awareness would you like to accomplish with your campaigns? More website traffic? 2 000 new followers?
In order to set effective goals, these need to be specific, measurable, attainable, relevant as well as time-bound (SMART). Then, after establishing your goals, it’s crucial to state the metrics which you’ll utilise in order to measure the achievement of your goals.
Make no mistake. Goals are extremely important. In a recently conducted survey, it was uncovered that marketers who established goals were 376% more likely to report success. Moreso, it affects every single aspect of your social media campaign and assists with determining its success or failure.