Digital Marketing Blog

DSM Digital school of marketing - traffic to your blog
Driving Traffic To Your Blog
Here’s to understanding the art and science to increase the readership of your blog. Don’t give up on blogging! You will soon experience the benefits of this valuable practice. And, in turn, you’ll understand that your blog can have a tremendous impact on your brand or business. Get more readers…
DSM Digital school of marketing - brand identity
Developing Your Brand Identity On A Budget
We all know that building, developing and marketing your brand are essential steps in any small to medium business’ success. Did you know that building a strong brand doesn’t have to affect your account negatively? Here is how you can proactively start making an impact that will bring great reward…
DSM Digital school of marketing - email marketing metrics
What Email Marketing Metrics should you be Measuring?
While e-mail marketing metrics are hugely important they can also be confusing. Even the word ‘metric’ is more complex that it needs to be. In the digital marketing space, metrics are simply measurements. We’re interested in metrics because they give us a way to find out if our e-mails are…
DSM Digital school of marketing - email marketing strategy
How to Develop an Email Marketing Strategy
An e-mail marketing strategy can be thought  of as the digital marketing strategy that an organisation adopts  which combines all of its e-mail marketing goals into one comprehensive plan. It is imperative that such a strategy is drawn from market research and focuses on the right product mix in order…

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