Digital Marketing Blog

DSM - digital marketers
What Precautions Digital Marketers need to take During Load Shedding
In the past couple of days, South Africa has been gripped by the most recent load shedding crisis. It is playing havoc with business owners who aren’t lucky enough to have generators to take over when the municipal supply goes down and whose smooth operations rely on the presence of…
DSM Digital School of Marketing - quality score
Why you Should have a Good Quality Score for Google Advertising
Google is all about good quality – especially content. For example, from the point of view of Search Engine Optimisation (SEO), the search engine will penalise you if it finds duplicate content on your website. It thus makes a lot of sense that, in their advertising terms and conditions, Google…
DSM Digital School of Marketing - customer acquisition
What is the Customer Acquisition Process in Digital Marketing?
“Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes.” (HubSpot blog, June 2018) This definition sets the stage for what the customer acquisition process…
DSM Digital school of marketing - guest posting
Why Guest Posting Should be on your Digital Marketing Radar
Yesterday, we spoke about the benefits that blogging has for your digital marketing strategy. A key component of blogging is guest posting. In this article, we’ll unpack why you need to have this as an integral part of your overall online marketing plan. What is guest posting? Guest posting, which…

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