Digital Marketing Blog

DSM Digital school of marketing - personal branding
What is Personal Branding?
Have you ever been asked the question: “What is your personal brand?” No one would expect you to give a highly complicated answer that is full of business school-type jargon. In this article, we’ll break down what a personal brand is, why it’s important and how you go about creating…
What Start-up Businesses Need To Know About Brand Development Article Banner
What start-up businesses need to know about brand development
According to the team at Digital School of Marketing, a brand is much more than a logo or a slogan – it is the way a consumer or potential customer will recognise you and your company. When they see your brand – be it on an advert in a magazine, social media…
DSM Digital school of marketing - porter's generic strategies
How will Porter’s Generic Strategies Help you in Digital Marketing?
In the early 1980s, Michael Porter researched the ways that successful companies maintain long-term advantages over their competitors. Through this research, he created Porter’s Generic Strategies. Although developed over 20 years ago, these strategies play a very significant part in any digital marketing campaign today. Porter’s Generic Strategies Porter’s Generic…
DSM Digital school of marketing - value in digital marketing
How does one Deliver Value in Digital Marketing?
Digital marketing is a vital part of any business operating in today’s global market. Digital marketers have the task of building digital relationships before closing a sale. Without it, a business will not survive. But with so many people and companies offering digital marketing services, how do you differentiate yourself?…

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