Digital Marketing Blog

DSM Digital school of marketing - guide to digital marketing
The Ultimate Guide to Digital Marketing
Digital marketing is one of those things that is defined by anyone and everyone who uses it. Everyone has their own understanding of what marketing online is. One of the best definitions we have found comes from Neil Patel, a crazy successful digital marketing entrepreneur who has some incredible, user-friendly…
DSM Digital school of marketing - CTR
Why you should care about your adverts’ CTR on Google ads
There are dozens of tools available nowadays to improve your SEO and digital marketing strategies so it can become a bit of an overload of digital marketing information – all the ‘dos’ and ‘don’ts’ to follow can be overwhelming when putting together your SEO and online strategy. Thankfully Google has…
DSM | Digital school of marketing - below the line advertising
What is Above the line and Below the line Advertising?
Traditionally, most advertising campaigns are segmented into above the line (ATL) and below the line (BTL) advertising.  But what does this mean?  And why are marketing campaigns done in a way that targets these two categories in particular?  And how do you know when you have this mix just right? …
DSM Digital school of marketing - digital marketing
Digital Marketing Mid-Year Review 2019
If you have decided to get clued up on digital marketing and want to know how it will work best for your business, this review could be of some help. It’s important to be up to date with the latest digital marketing trends since this industry keeps transforming at a…

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