Digital Marketing Blog

DSM Digital school of marketing - segmenting your audience - Bloggers
How do Bloggers Fit into your Digital Marketing Strategy?
To blog or not to blog… that is the question. When you consider that blogging increases your leads by 67%, gives you 97% more links to your website and a fantastic return on investment, the answer is definitely “To blog!” This is why it’s such a critical part of your…
DSM Digital school of marketing - segmenting your audience
Why is Segmenting your Audience Important in Digital Marketing?
In this age of the Fourth Industrial Revolution, Big Data and the Internet of Things, we are suffering from information overload. As such, we disregard information that is not relevant to us and is packaged into easily digestible pieces. The Internet has made marketing that much easier because it is…
DSM Digital School of marketing - retain customers
How can you use Digital Marketing to Retain your Customers?
Michael LeBoeuf said that “a satisfied customer is the best business strategy of all”. And we wholeheartedly agree. A business without customers is like a balloon without air. However, it’s not only about getting new customers but keeping them. This is something that you can do very effectively with digital…
DSM Digital school of marketing - digital marketing plan
What Areas should you Cover in your Digital Marketing Plan?
The importance of a digital marketing plan, for a business, cannot be overstated. And as Sir Winston Churchill once said, “He who fails to plan, plans to fail.” Several activities or areas should be included in a digital marketing plan. Read on to find out what these are. Digital Marketing…

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