Digital Marketing Blog

DSM Digital School of Marketing - cookie
What is an HTTP cookie?
Cookies, which are more properly called HTTP cookies, are small bits of data that are stored as text files on a browser. Websites make use of these small bits of data in order to keep track of users as well as enable user-specific features. Cookies enable core website functionality, such…
What Does ‘Below the Fold’ Mean?
What does ‘below the fold’ mean?
The term ‘below the fold’ describes the portion of a web page that can only be seen once you’ve scrolled down. The digital marketing conventional wisdom is that above the fold content gets more attention and is, therefore, more valuable than below the fold content. The positioning of content on…
DSM Digital School of Marketing - FAQ
Why Does Your Website Require An FAQ Page?
The term ‘FAQ’ stands for ‘Frequently Asked Questions’. An FAQ page on your site is an ordered collection of useful information that your customers regularly request more details about you. If your website provides products or services, there is constantly a customer on the other end of the transaction. A…
Digital School of Marketing- - digital marketing courses
What kind of Digital Marketing Courses does DSM offer?
The basic principles of marketing hasn’t changed much over the years, however the channels used to convey marketing campaigns has – this is where digital marketing has exploded onto the scene.  The digital marketing industry continues to expand dramatically therefore achieving digital marketing excellence is paramount to any modern marketing…

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