Digital Marketing Blog

DSM Digital School of Marketing-digital marketing strategy
What is a digital marketing strategy?
There’s no question about it. In the word that we’re living in today, a big part of your marketing strategy is digital. We’d like to argue that your marketing strategy needs to go from a traditional marketing-based one to a digital marketing one. Consumers and businesses are almost always online.…
DSM Digital School of Marketing - lead generation
What is involved in lead generation?
The term ‘lead’ refers to any person who shows that they are interested in an organisation’s product or service. Leads usually hear from a business or an organisation after they open communication (by sending in personal information for an offer, trial or – alternatively – a subscription) as opposed to…
DSM Digital School of Marketing - lead nurturing
What does ‘lead nurturing’ mean?
The term ‘lead nurturing’ refers to the process of growing relationships with buyers at every stage of the sales funnel. Through the process of lead nurturing, relationships are developed with buyers at every step of the buyer’s journey. It focuses digital marketing and communication efforts on listening to the needs…
DSM Digital School of Marketing - Marketing Mix
What is the marketing mix?
It a saying that’s well known in business: if you don’t know your target audience well enough – and have figured out what they want exactly – you’ll commit business suicide and the company will inevitably fail. You can be sure of attracting mountain loads of profits if you have…

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