Digital Marketing Blog

DSM Digital School of Marketing - contact form
Where should you put a contact form on your website?
Contact forms are influential tools that allow you to make connections with your users as well as potential customers. Inserting these thoughtfully throughout your website will assist with increasing conversions as well as improving the user’s experience. Forms can serve many purposes, not only as a means for users to…
DSM Digital School of Marketing - CPA
What is CPA in digital marketing?
The term ‘cost per action” (CPA) is an online advertising digital marketing strategy that allows an advertiser to pay for a particular action from a potential customer. Carrying out a CPA campaign is relatively low risk for the advertiser. This is because payment only has to be made when a…
DSM Digital School of Marketing- automation
What is digital marketing automation?
The term ‘digital marketing automation’ refers to the process of software to automate digital marketing activities. Many digital marketing departments automate monotonous tasks such as email marketing, social media posting as well as digital ad campaigns. They do this not merely for the sake of efficiency, but so digital marketers…
DSM Digital school of Marketing - GUI
What is a GUI?
A Graphical User Interface (GUI) is an arrangement of interactive components such as icons and other graphical objects that assist a user to interact with computer software, such as an operating system. A GUI is believed to be more user-friendly than a command-line interface which is text based, such as…

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