Digital Marketing Blog

DSM Digital School of Marketing - call to action
The best call to action on a website
Have you battled with getting visitors to your site to do what you want? Maybe you would like them to sign up for your newsletter or get a demo of your product however they never get to that page? It may be the right time to have another look at…
DSM Digital School of Marketing- digital marketing and traditional marketing
The differences between digital marketing and traditional marketing
It’s important to note that although traditional marketing is by no means dying, this route of advertising has decreased dramatically in popularity, especially with the massive increased activity on social media platforms.   Although the debate continues around which form of marketing yields higher results, there will always be a place…
DSM Digital School of Marketing - UX
What is the difference between UX and UI design?
More and more, UX designers are discovering that many employers believe that they have not only UX expertise but also UI design skills. There are many reasons for this demand, however one certainty is for sure: having a working knowledge of both specialisations gives website designers a definite employable edge.…
DSM Digital School of Marketing-demographics and psychographics
What is the difference between demographics and psychographics
Both demographic and psychographic information plays a vital role in market research and digital marketing. They both offer insights into the customer and, also, are fundamental inputs to a business’s digital marketing strategy. The ability to mine demographic, as well as psychographic information, has given rise to the Long-Tail Economy.…

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