Digital Marketing Blog

DSM Digital School of Marketing - click-through rate
What is a click-through rate? Read this article to find out more.
The term ‘click-through rate’ (CTR) refers to the ratio of users who click on a particular link versus the number of total users who view a page, email or, alternatively an advertisement. The mathematical formula that is used in order to determine CTR is clicks ÷ impressions. For instance, if…
DSM Digital School of marketing - A/B split testing
What is A/B split testing?
The term ‘A/B testing’ (which is also known as split testing or bucket testing) is a methodology employed to compare two versions of a webpage or app against each other in order to ascertain which one performs better. A/B testing is ultimately an experiment where two or more variations of…
Marketing management definition and strategy explained with focus on customer value, market analysis, and competitive tools like Porter’s Five Forces.
What is marketing management, exactly? Read this article to find out.
If you are a creative – and have a keen interest in business – then you should think about entering the exciting world of marketing management. This branch of marketing is a combination of all the techniques as well as processes that an institution makes use of in order to…
DSM Digital school of marketing - digital
10 Top Digital Marketing Skills Needed in Business’s
Everything digital is on the rise these days and it’s had a significant impact on how we connect with each other and with our favorite brands. This change in our social engagement has influenced how brands approach marketing. While this trend may have gained momentum in larger countries first, South…

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