Digital Marketing Blog

DSM Digital School of Marketing - ideal client
How to identify your ideal client
Brian Tracy, Chairman and CEO of Brian Tracy International writing for Entrepreneur.com, believes that The most essential activity of any entrepreneur is to clearly pinpoint the very best clients for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer.” No…
DSM Digital School of Marketing - corporate identity audit
How do you do a corporate identity audit? Read this article.
A company’s corporate identity can be summed up as the way in which all stakeholders, both internal and external, perceive the brand. The times change, and what may have been considered an identity strongpoint can very easily become a corporate no-no. For this reason, public relations departments should be conducting…
DSM Digital School of Marketing - buying decision
How do clients make buying decisions?
To truly thrive as a marketing professional, you need a basic understanding of why customers buy the things they do, and what they do with those things once they’ve bought them. The psychology of purchase decision-making reveals that clients move through different phases when buying products or services, like first…
DSM Digital School of Marketing - brand differentiation
What is brand differentiation?
Brand differentiation is very important in the competitive market where every day more and more new products are coming into the market. The organisations have to bring new concepts of branding in order to differentiate themselves from others. In today’s worldwide market, competition is very fierce. Therefore, every business strives…

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