Digital Marketing Blog

DSM Digital School of Marketing - sales training
What are the goals of sales training?
Sales training will instruct your sales team in all the sales skills they require in order to optimise their ability to: Put together an efficient sales network, Communicate their value efficiently, and Finally to close far more sales. While some individuals may possess an outgoing sales personality that makes them…
DSM Digital School of Marketing - brand portfolio
What is a brand portfolio?
When big businesses operate under a number of different brands, services as well as companies, a brand portfolio is utilised in order to incorporate all these entities beneath one umbrella. Frequently, each of these brands has its own distinct trademarks and operates as a separate business entity. However, for digital…
DSM Digital School of Marketing - corporate brand reputation
The importance of corporate brand reputation
Corporate brand reputation, which is the core mission of any business, is regularly ranked by corporate leaders as their most important asset. More than that, it is projected to be a fundamental area of growth in the foreseeable future. The appetite for corporate brand reputation management, as well as advice,…
DSM Digital School of Marketing -holistic marketing
What is a holistic marketing orientation?
A holistic marketing approach looks at a business with all its connected components as a whole. Customers, employees, suppliers and the community at large are carefully considered.  The strategy comprises of integrated activities with a focus on one common goal.  Below are four components of an effective holistic marketing orientation.…

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