Digital Marketing Blog

Marketing environmental analysis showing micro and macro factors influencing strategic business and marketing decisions for long-term success.
What is marketing environmental analysis?
The term ‘marketing environmental analysis’ refers to a strategic analysis tool that helps to identify internal and external environmental factors that affect the organisation’s abilities to work properly. Managers develop the organisation’s structure, culture as well as policies to give clear guidelines to employees. However, the business success is dependent…
DSM Digital School of Marketing - PESTLE Analysis Report
How to Write a PESTLE Analysis Report
In a previous article, we chatted about how a PESTLE Analysis Report can be used in a marketing environment. In this article, we go through the steps that you have to take in order to put one together. Put together six sections for the core content Make use of one…
DSM Digital School of Marketing - advertising industry
Who are the players in the advertising industry?
Generally speaking, since the 1980s most advertising agencies have managed to move towards a shared structure. In the past, each specific agency offered a variety of different marketing services under one single roof. However, there has been a spectacular change in the landscape – and the copywriting industry hasn’t escaped…
DSM Digital School of Marketing - branding
What are the factors influencing branding?
Branding, by definition, is an exercise undertaken by the marketing department, in which a business creates a name, symbol or design which is readily identifiable as belonging to the organisation. This assists with identifying a product and distinguishing it from other products as well as services. Branding is also the…

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