Digital Marketing Blog

DSM Digital School of Marketing - digital marketing
Will digital marketing now replace traditional marketing?
Over the past couple of months the world – and South Africa over the last two months – has been faced with a new reality that it has had to adapt to extremely quickly or face the loss of thousands of lives. We have not had the luxury of being…
DSM Digital School of Marketing - email
How to integrate emails into your marketing campaigns
Email marketing is a game of layers which requires an effective mix of channels. For instance, a social media ad may lead to an article on your website, which triggers a download, which in turn prompts a welcome email. By making use of targeted messaging through one channel, and following…
DSM Digital School of Marketing - email marketing
The Correct Frequency And Consistency To Adopt For Email Marketing
Email marketing is a delicate balance: You want to keep in touch with customers and prospects and stay top of mind, but you don’t want to pester them with the information which they don’t require. You want to obtain a steady stream of leads without too many spam reports or,…
Opt-in marketing strategy showing permission-based email collection and ethical communication to engage willing subscribers and nurture leads.
What is opt-in marketing?
Opt-in marketing is an inbound marketing approach that Seth Godin termed “permission marketing”. In other words, you’re getting your prospect’s permission to receive communications from your brand. Prospects are far less likely to send your messages to the virtual equivalent of the recycling bin. They’ve given you their email addresses…

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