Digital Marketing Blog

DSM Digital School of Marketing - digital marketing
Why defining a corporate mission is important for digital marketing?
In a DSM article from 2019, entitled Why a company’s mission is integral to digital marketing, we spoke about how a company must have a corporate mission if they are to have any marketplace success. After all, how can a brand know where they’re going if they don’t know who…
DSM Digital School of Marketing - value chain
What is the value chain in digital marketing?
Traditionally, value chains are known as the individual steps that go into making a product or service from developing a concept through to actually going to market. Companies can conduct value chain analyses to assess the specific procedures involved in each step of the business. Why put attention on value…
DSM Digital School of marketing - digital marketing
What does the term ‘competition’ mean in digital marketing
Other than very niche markets, chances are that if you’re offering a product or service – you have some kind of competition somewhere. This has become even more prevalent with the rise of eCommerce, where companies run from garages can compete with your mall-based brick-and-mortar store. So, what exactly are…
DSM Digital School of Marketing - information system
What are the components of a digital marketing information system?
Philip Kotler, marketing professor and thought-leader of modern marketing methodologies, defines a marketing information system (MIS) as follows: “A marketing information system is a ongoing and interacting structure of people, equipment and procedures in order to gather, sort, analyse, evaluate, and distribute pertinent, timely as well as accurate information for…

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