Digital Marketing Blog

DSM Digital School of Marketing - digital Marketing
What is integrated marketing from a digital marketing point of view?
You’ve probably heard marketing thought leaders wax lyrical about how integration is critical to marketing success. In this modern age, where consumers are demanding more convenience, creating seamless brand experiences through integration has become a survival tactic – not just something to look into but something you should have been…
DSM Digital School of Marketing - sales and marketing
The marriage of sales and marketing
Sales – in addition to – marketing are very frequently seen as two separate departments within an organisation. Although their day-to-day operations are focused on different aspects of the customer relationship, they should function together as a single unit. Their relationship is irrevocably interconnected. Recognising where each team specialises and…
DSM Digital School of Marketing - sales management
Sales management 101
Sales management is the organisation of people as well as resources to effectively produce the desired goal. These long-term goals can have a vast scope, however, these are generally: Increased sales volumes, as well as Contribution to profits and continuous growth. To achieve these objectives, sales managers have significant responsibilities…
DSM Digital School of Marketing-business
Why digital marketing can be a business lifeline?
‘Business as usual’ is now ‘business unusual’ and our way of life has fundamentally changed. No longer can we get together with our friends and family for Sunday lunch or drinks on Friday night. Hanging out at restaurants and coffee shops ‘just because’ has become a thing of the past…

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