Digital Marketing Blog

DSM Digitals School of Marketing - advertising
What role do data ethics play in advertising?
Introducing the world’s first guide on data ethics in advertising is WFA or the World Federation of Advertisers. It’s basically a brand’s guide on what you should and shouldn’t do with the data your brand collects from target audiences. This comes after the second anniversary of the ground-breaking GDPR ruling…
DSM Digital School of Marketing - empathy-based marketing
What is the importance of empathy-based marketing?
Gone are the days where marketers did whatever they could to push people into the sales funnel. Today, consumers want to be engaged with. They want to feel a personal connection with the brands they align themselves with like they’re being cared for by someone close to them (like family…
DSM Digital School of Marketing - advertising
What is programmatic advertising?
By now, it’s safe to assume that you’ve heard about automation. By automating even the smallest of marketing tasks, agencies are able to build better marketing campaigns, and execute them in a more effective way – thanks to artificial intelligence and machine learning. Before, pay-per-click (PPC) advertisers had to manually…
DSM Digital School of Marketing - brand awareness
How to maintain and build brand awareness
The term ‘brand awareness’ can be defined as the extent to which an organisation’s branding is recognised and accepted in the target market. If most community members don’t know that a company exists, they have terrible brand awareness. Household names, on the other hand, enjoy amazing brand awareness without even…

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