Digital Marketing Blog

DSM Digital School of Marketing - brand
What Makes A Brand Truly Visionary?
The term ‘brand vision’ refers to the ideas behind a brand that assists with guiding the future. When the brand vision clicks, it reflects as well as supports the company strategy, differentiates from competitors, resonates with customers, energizes and inspires employees and partners, and precipitates a gush of ideas for…
What Does A Gen Z Brand Look Like?
What Does A Gen Z Brand Look Like?
Long before the term “influencer” was created, young people played that social role through developing and translating trends. Now a new group of influencers has come into the market. Members of Gen Z — loosely, individuals who were born between 1995 and 2010 — are true digital natives. From their…
DSM Digital School of Marketing - website
What Part Does A Website Play In Your Digital Marketing?
Websites play an extremely important role in digital marketing. In fact, the first thing to begin your digital marketing efforts is to make a website. All other techniques are done in order to bring people towards the website. This is the representation of your entire business. People visualise your business…
DSM Digital School of Marketing - digital transformation
How You Can Implement Digital Transformation Smartly
Digital technologies are changing most industries – via digital transformation – in a very important way. Using these new capabilities in the context of your organisation is no longer an option but a question of timing. While there is definitely regarding hype around digital, it is widely accepted that the…

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