The world has changed quite considerably over the last 18 months. First of all, character truly matters a lot. For the CEO, who you truly are, what you stand for as well as your position on issues in the world is important. Individuals need to know where you stand on…
Digital Marketing Blog
The notion that our attention spans are becoming shorter has been around for quite a while. With so much information – as well as so many channels – competing for our clicks, we find it more difficult to focus on one thing for too long. When we add the post-pandemic…
Having digital boundaries is an absolute must for all brands if they want to build – as well as maintain – a positive reputation. If there are no lines which are set by the company, then its stakeholders could find themselves in risky spaces with considerable repercussions — ultimately damaging…
What makes a brand? For a long time, it’s been a logo, a colour palette, a typeface or a slogan. This traditional approach may make a brand recognisable however it can also feel stagnant within a fast-moving world. The brand characteristics outlined above are largely reflective of how a brand…
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