Digital Marketing Blog

DSM Digital School of Marketing - digital marketers
Is Meme Marketing The New Craze Among Digital Marketers?
Picture yourself scrolling through social media, and all you see are ‘monotonous’ marketing campaigns and brand promotions. Known for their relatable humour, memes are taking over the world. The grumpy cat to batman slapping robin is funny, satirical, witty, and catchy, giving the audience a good laugh. Memes are like…
DSM Digital School of Marketing - website analytics
How Can Website Analytics Drive Business Growth?
Undoubtedly one of the most formidable tools in a business’ arsenal are website analytics. There’s a wealth of information which is available to any business that’s ready to embrace it. Data is perhaps the most important resource which a business can possess. With data, you are able to drive change…
DSM Digital School of Marketing - marketing strategy
What Is The Importance Of Data In Powering Marketing Strategy?
In this day and age, there’s absolutely no excuse for not understanding what your customers want. There are now a broad variety of tools which enable marketers to capture a range of data at specific stages in their marketing strategies and campaigns. Gone are the times of mass, untargeted broadcasting.…
DSM Digital School of Marketing - marketing strategy
How to Optimise Your Ecommerce Marketing Strategy?
Ecommerce has been gradually growing for the past few years, slowly displacing traditional retail sales as well as becoming the default way that most people (especially the younger generations) purchase items. That is until late 2019, when lockdowns around the world forced most people indoors and made physical retail a…

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