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DSM Digital School of Marketing - survey
What Is A Typical Survey Response Rate? Find out more.
When putting together and distributing a new survey, individuals often want to know what response rate they are expected to receive. And unfortunately, as response rates are influenced by a variety of factors, it’s never easy to forecast. However, by being aware of recent survey response rate metrics, together with…
DSM Digital School of Marketing - questionnaire
How Long Should A Market Research Questionnaire Be?
A market research questionnaire should be as short as possible while – at the same time – ensuring that the researcher is able to gather valid and reliable answers to all questions that are asked of each respondent. Questionnaire length, which is often referred to as length of interview or…
DSM Digital School of Marketing - Instagram
How Can I Use Instagram Live Rooms In My Digital Marketing Strategy?
With over one billion active users every single month, Instagram is definitely one of the liveliest social media platforms in the world. The challenge? Huge volumes of traffic can make it challenging for brands to stand as well as and reach consumers in the most effective way possible. What’s more,…
DSM Digital School of Marketing - digital transformation
What Is The Digital Transformation Triangle? Find out more
Digital transformation is a journey and definitely not a destination. This why it is a process which will take a number of years for customers, partners as well as vendors to travel together in any meaningful way. The end-customers, systems integrators (SIs) as well as vendors form three points of…

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