When putting together and distributing a new survey, individuals often want to know what response rate they are expected to receive. And unfortunately, as response rates are influenced by a variety of factors, it’s never easy to forecast. However, by being aware of recent survey response rate metrics, together with key influencing factors, you will be able to establish some realistic expectations.
As there is no agreed-upon minimum acceptable response rate, the response to this question will predominantly depend on how you go about putting together, distributing as well as collecting your survey data. Nevertheless, over the years many studies have been done on what the average response rate of a survey needs to be as well as which parameters may an influence on it.
What Is Survey Response Rate?
In survey research, the survey response rate represents the number of people who responded the survey divided by the number of individuals you sent the survey to (the sample) and then multiply that number by 100 as it is usually expressed in the format of a percentage.
How Do You Evaluate The Response Rate?
If you send a survey to 500 people, and 200 of these people then fill it out, your response rate would be 40% as (200/500) x 100 = 40%