Content Marketing Blog

DSM Digital school of marketing - content calendar
Why You Should Use a Content Calendar For Your Digital Marketing
Every successful person, has to be a big dreamer. We imagine what our future could possibly be, ideal in every respect. Then we work hard every day toward that distinct vision, goal or purpose. However, a goal without a plan is just a wish. By not preparing you are preparing…
DSM | Digital school of marketing - copywriting
Digital Copywriter vs Traditional Copywriter: What is the Difference?
Advertising dates back to the Ancient Greeks. The art of copywriting is just as ancient as it is an integral part of how advertisements are created. As the years have progressed and ways in which we advertise have changed, copywriting has needed to adapt. But has copywriting changed that much?…
DSM Digital school of marketing - content calendar
The Secret to Designing a Content Calendar
Visualising how your content quota is going to be used in the forthcoming months is the best method of knowing what is being used and when it will appear. The process of designing a content calendar is crafted, visual expression of order. Like the seasons, life is ordered. If order…
DSM Digital school of marketing - small business owners
Why So Many Small Business Owners Don’t Have Time for Marketing
In 2018, The Small Business Institute (SBI) issued report which stated that small business only contributes 28% to the jobs of South Africa. This is despite the fact that just over 98% of the economy is made up of small to medium enterprises. Why is this? When an entrepreneur starts…

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