Copywriting become a career choice around the 1950s when traditional advertising started to skyrocket. Since then copywriting, overtime, has changed significantly. Today’s copywriting job looks quite different to what it did 50 years ago. The Internet came along and slowly started changing the game for everyone. Because of this, the…
Content Marketing Blog
Video marketing isn’t a new concept. It’s growing year on year. Predictions are that video marketing will account for up to 90% of online traffic by 2020. This means that by 2020, video marketing shouldn’t just be one piece of your marketing strategy. You should be aiming to turn it…
For the longest time, digital marketing experts have debated the differences between created and curated content. This begs the question: which of the two is better for you? Which content yields more results for your digital and social media marketing? Created or Curated Content? What is Created Content? This is…
A hashtag is a word or phrase preceded by the hash mark (#). This was once your phone’s pound sign. It is used within a message to identify a keyword or topic of interest. It enables people to search for it. The hashtag symbol has become very popular so much…
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