Personal branding is critical for all industries as it assist with increasing sales, boosting an online reputation as well as building trust. Social media plays a significant role in personal branding efforts, and most executives, CEOs as well as business founders post on a range of networks.
However, you don’t have to post on all networks. Before you launch a social media campaign, take a look at where your target market spends time online. You’ll want to be on the networks that they’re on so that you can increase your visibility. For personal branding efforts, most people use between two and five social media networks, depending on the time that they have available as well as the resources.
What is personal branding?
Personal branding is the process of managing as well as optimising the way in which you are presented to others. Social media networks are one of the keys (if not the biggest key) to that you can use to manage your personal brand online.
In order to show how vital a personal branding strategy, with a social media focus, try doing a Google search for your name and see what comes up:
- Open an incognito browser window so your Google search does not have any personal customisations or, alternatively, saved search elements. Then search for:
- Your first and last name,
- Variations of your name,
- Your full name, nickname, middle name, etc., as well as
- Any misspellings of your name
If your name is common, add other elements that might help define you like your occupation, your employer, your school, etc.
Tips for discovering the right social media platform for your personal branding
There are many social media platforms for you to choose from with regards to your personal branding. When you’ve chosen which one you want to dedicate time and resources to because you see that your target audience is present on this platform, there are a couple of best practices that you can follow to make sure that your personal branding gets in front of those who need to see it.
Find the Right Groups
Facebook and LinkedIn both offer phenomenal opportunities to partake in groups that are focused on specific topics or industries. If you can find groups which line up with your area of skill, then you’ll be able to share that knowledge as well as build authority around your personal brand.
In terms of which groups to join, Industry groups are good bets. However, they may already be overcrowded with your competitors. Instead, think outside the box and discover other groups where you’re likely to find your audience.
Keep the Image Consistent
Overall of your social profiles, you have to maintain a certain regularity with your brand. When people want to discover more about you, they may look for you on a number of social media networks.
This means that presenting yourself in a consistent manner assists you will be controlling their perception of your personal brand. You can damage an otherwise flawless reputation if one of your profiles shows up with content or images that don’t represent you well.
Developing a personal brand takes a lot of effort. It should be treated like a job. Every day, you should be sharing as well as producing content. Adjust the frequency and types of content based on the audience presence. A Twitter post once a week or an Instagram photo once a month are not going to accomplish much if anything. For this reason, it’s best to focus on two or three carefully chosen social networks and try to be active on them as opposed to posting sporadically to a half-dozen.
To become savvy when it comes to your personal training, make sure that you have a solid social media presence.
To find out more about how to develop this, you need to do a social media marketing course. Follow this link to find out how you can do this.
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