Owing to LinkedIn’s all-business approach, this social media platform has lost some ground in popular opinion. Nevertheless if you need business advice, the latest information on industry trends, or a reference for business partners, LinkedIn is the best place to go. The format and mindset of LinkedIn make it the ideal social media platform for B2B marketing.
With 562 million users, LinkedIn is about building business networks and connections. Not only who you know is important but equally so is who your connections know. That’s the real impact of LinkedIn for business: the capability to extract value from existing connections and nurture your brand through word-of-mouth. LinkedIn is also the top-rated social media platform for lead generation.
If your LinkedIn digital marketing strategy is limited to a personal profile – especially one with an out-of-date, barely-there CV – then it’s time to up your game. It is essential that you have a detailed Company Page if you want to grow your audience as well as drive business results. In fact, according to insights Company Pages that are completed generally receive twice as many visitors than those which are not. Organisations that post, at a minimum, once a month generally gain followers six times faster than which let their pages go dormant.
What is a LinkedIn Company Page?
A company page on LinkedIn acts as the voice of your organisation. It assists members discover more about your:
- Business or school,
- Brand,
- Products and services, as well as
- Job opportunities.
In order to be able to network with members on LinkedIn, as an organisation, you need to have a LinkedIn Page. Before you create a Page for your school (including high schools) or company, create a LinkedIn profile with your first and last name. Currently, you’re only able to create pages on desktop.
