What are the benefits of utilising social media for business? Bear in mind that there are now more than 4.2 billion active social media users around the world. If you’re not leveraging social within your digital marketing strategy, you’re missing out on a quick, inexpensive as well as an effective way to reach almost half the world’s population.
It doesn’t matter if you run a tiny local shop or a big national company, social media is far more than merely a trend. It is an essential piece of your company’s marketing strategy.
However by itself, social media is not sufficient to drive business growth. Social platforms can assist you to connect with your customers, increase awareness about your brand as well as boost your leads and sales. But you need to begin with an always-on mindset and a solid content marketing strategy.
Boost Brand Awareness
With over half of the world’s population utilising social media, platforms such as Facebook, Instagram or – alternatively – Twitter are a natural place to reach new as well as highly targeted potential customers. Do you think that people only connect with brands that they already know on social media? Consider that 83% of Instagram users say they discover new products on the platform.
Customers are savvier and discerning about which businesses they support. Prior to making a decision, they’ll perform a quick search in order to browse your website and social media.
Will they find a vacant storefront or a rich source of information? Establishing a robust profiles that you update often with relevant content which will build your brand’s authority and ensure you make an optimistic first impression through social media, demonstrating that your business is trustworthy, knowledgeable in addition to approachable.
Look for ways to show your expertise as a thought leader in your industry — such as writing pieces that are related to your expertise or expanding on your company’s mission. Through showing what your business offers and values, you will establish confidence in potential customers.
Set A Goal
If you are always active on social media this will bring a number of advantages for your business. There are a number of things which you can accomplish with a social presence. This incorporates performing customer service, engaging customers, generating leads, expanding your audience, driving sales, boosting web traffic, gaining valuable insights and feedback.
However in order to achieve these with any measure of success, you must have a goal to work towards because you’ll need to take steps to create a social media strategy and get there. Your techniques for driving sales, for instance, will be different from your approach to improve your customer service offering. So it’s vitally important to know what you would like to accomplish
Humanise Your Brand
The ability to establish real human connections (in other words, meaningful relationship moments) is one of the main benefits of social media for business. Present your followers to the people who make up your company and demonstrate how existing customers are using as well is benefiting from your products.
Authenticity builds trust. Trust, in turn, builds marketing receptiveness and also drives new business. And social media is the absolute best place to get real!
Show how you’re adopting your brand values, how your product functions in real life as well as how you’re placing the interests of your employees and customers first.
At times, a seemingly straightforward social media post, for example one promoting a pair of shoes, can receive several likes, comments, and shares. Individuals can even ask strangers in the feed if they have gotten their shoes, how long the shipping took, if they liked them as well as a whole host of other questions. Social media opens the conversation for instant interaction, relationship building, and customer loyalty.
Do you want to become a social media manager? If you do then you need to study our Social Media Marketing Course. Follow this link to find out more.
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Will your business benefit from being on LinkedIn
- Why Your Business Should Consider Marketing On LinkedIn?
- Why you should consider doing a social media marketing course
- Why You Should Complete A Social Media Marketing Course?
- Why you should care about reviews of your business on Facebook