What are the best practices for putting together metadata?

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The term ‘metadata’ refers to data about data.  Metadata serves many important purposes like data description, data browsing, data transfer, and metadata has an important role in digital resource management. In this article, we’ll give you some best practices of how to put together metadata for your blog articles.

Metadata best practice

What are the kinds of metadata?

  • ‘Descriptive metadata’ defines a resource that is utilised for reasons such as discovery and identification. In other words, it is information you would use to compose a search query. Descriptive metadata can include elements such as title, creator in addition to the author as well as keywords.
  • Structural metadata demonstrates how compound objects are put together. For instance, the manner in which a digital image is configured or how pages are ordered on a website.
  • Administrative metadata is a source of information that helps manage an asset. Two common subsets of administrative data include 1. Rights management metadata that is to do with intellectual property rights), and 2. Preservation metadata that contains information which is needed to archive and maintain a resource.

How to put metadata together for your business’ website

Metadata is known to be an asset on its own. It is an important one.  This is because it provides the foundation, which is needed to make assets more discoverable, accessible and, therefore, more valuable. In other words: Metadata transforms content into “smart assets.”

When creating your website, each page contains a space between the <head> tags to insert metadata. In this space, you can also insert data about the contents of your page. If you have a web design team, they will have pre-populated this information for you:

Title Metadata

The term ‘title metadata’ refers to the information that is accountable for the page titles which are displayed at the top of a browser window. These are also displayed s the headline within search engine results.

The title metadata is the most relevant metadata that is on your page.

If you have a WordPress website, your web team will have developed an automated system to create the meta title for each website page.

Description Metadata

As we said previously, description metadata is the textual description that a browser may use in the results that it returns to a searcher. This is your site’s window display—a concise and appealing description of what is contained within. Its goals are to encourage people to enter.

A great meta description will usually be two sentences long. Search engines may not always make use of your meta description. However, it is necessary to provide them with the option.

Keyword Metadata

Keyword metadata is infrequently – if ever – used in order to calculate rankings on search engines. However, as you should already know your keyword phrases, it doesn’t hurt to add them into your keyword metadata.

Include a variety of phrases.  Make an effort to keep your keyword metadata to about between six and eight phrases. Each phrase should consist of between one and four words. A fabulous example of this in action would be “computer science degree.”

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