Paid Search is a great source to get the right kind of traffic to your blog. Effectively using paid search means you’re spending money to add value to the time spent blogging, which in turn increases the stakes. Here is a guide on how to use paid search to market your blog posts and get fruitful results.
Paid Search for marketing blogs
You are using keywords
When publishing a new post select only specific keyword phrases. This is a must-use tactic for every post. Avoid using a broad keyword because these keywords are expensive Per Click.
Use keywords that are not largely used, however, make sure that they are relevant to your content. Add keywords that have less than a thousand monthly global searches and even less in your local country.
Google AdWords makes picking keywords a lot simpler with the Keyword Planner. The first step will be to enter your posts URL, and Google will suggest ad group ideas as well as keyword ideas for campaigns. From your keywords and the suggested ones, you can build your campaigns.
When creating ads make sure they are simple, to-the-point and have a strong call-to-action. Create a catchy title that describes precisely what the post is about. Then, in the description, explain what the main benefit is for the potential reader. Write the narrative as an offer to the individual looking at the ad.
Use Google Search Only
When setting up a campaign choose Google Search only as the default setting. This means that Google shows your ads in both search and on its content network. At this point focus on just, the paid search part of AdWords.