In most marketing, especially traditional marketing, anything connected with the word ‘negative’ was usually a bad thing. But nowadays when you combine the words ‘negative’ and ‘keyword’ it turns out to be a great combination. In fact, we can go as far to say that negative keywords are essential for your Google AdWords campaigns.
Confused? Well, you’re not alone. Optimising digital marketing campaigns can leave some seasoned marketers scratching their heads. Creating your campaign is relatively easy. It’s about ensuring you get good return on investment for your paid marketing efforts which is crucial to your digital marketing success.
To fully grasp the essential parts of creating and managing a successful digital marketing campaign, it’s critical that you complete a digital marketing course as oftentimes this type of advertising can be a minefield of trial and error and can turn out quite costly if not managed correct.
What are negative keywords
How can a keyword be negative?
Now that you know there is such a thing in the digital marketing world as negative keywords and how they can affect your paid-per-click (PPC) campaign, let’s take a closer look at what they and how important they are in SEO.
Negative keywords are a basic filtering tool that allows you to ‘filter’ out keywords that are irrelevant to your digital marketing campaign. Once you’ve decided on your negative keywords you can ensure that Google does not show your ad when these keywords are entered into their search engine.
Avoiding unwanted clicks
In the world of digital marketing and SEO we all are clambering to drive traffic to our sites. But when it comes to PPC (paid-per-click) advertising with Google AdWords, clicks that fail to give any returns are unwanted. PPC marketing can become a very costly exercise and the key is to get people who actually are interested in your product or service to click through to your site. There’s nothing worse for a marketer to see lots of click-throughs to their site with little conversions – this is extremely frustrating. So, the bottom line is that we need to avoid unwanted clicks, and this is where negative keywords comes into play.