To be good at media project management, you need a unique set of skills. Type A: organised; on-top-of-it… these are merely a couple of them which come to mind. Some project management skills that great professionals in this area have are innate. In other words, these are personality characteristics which typically can’t be taught. Others include soft skills which can be honed as well as improved over time.
A media project manager has the task of making sure that everyone who is involved in a project is connected. However, aligning an entire team of diverse individuals can be challenging. Often, project managers in the media are required to work together with people from different departments. These people have disparate mindsets. This means that it’s quite important for media project managers to be highly skilled.
Responsibilities of project managers in the media
For project managers in the media, specifically, you’re managing projects, planning campaigns, reporting on results in addition to keeping budgets in-line. The list is never-ending, really. As a project manager in the media your skillset is extremely extensive. The problem is that project management is typically a bonus task which is tacked on to a marketing manager’s already packed job description. And it’s rarely something that marketers and media professionals easily get the hang of.
What is meant by the nature and scope of a project?
The discipline of project management encompasses a set of core activities that assist with achieving project goals as well as objectives. It includes:
- Planning,
- Organising, as well as
- Managing various project arenas through which required results can be attained.
The nature and scope of the project examines aspects such as scope, time as well as budget which restrict activities or set the limits within which project management must be controlled