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Project Management for The Media Course
Course Description
In marketing and media industry, there are always projects that are on the go for clients. Marketing project management is a vital skill that any marketing professional needs to grasp in order to effectively manage multiple projects with clients and stakeholders simultaneously.
The Digital School of Marketing’s Project Management for Marketing Professionals Course is specifically designed for marketing and advertising professionals so that they understand how manage multiple project and campaigns seamlessly in the marketing or media environment.
Who is this marketing project management course suited for?
- Creatives is the marketing and media industry who want to know more about managing projects successfully
- Marketing and brand managers who need to acquire essential advertising project management skills to run their departments well
- Marketing project managers who want to break into the marketing and media industries
Course Duration:
3 – 4 months
What you will learn in the project management for marketers course?
- Understanding marketing project management best practice approaches and methodologies
- Planning and controlling a project with your team and client
- How to control budget, scope and roll out of a creative project with a client
- How to manage and lead your project team for optimal project effectiveness
- How to manage a corporate brand and apply growth strategies
- Marketing Communications fundaments
- Leadership strategies and skills for project success
- Understanding and nurturing internal stakeholders’ relationships
- Client and team relationship nurturing throughout the project lifecycle
So, if you are ready to take your project management skills to another level in the media industry – this course is perfectly suited for you.
Modules
Here is a comprehensive list of Project Management Course modules.
Module 1 – Project management fundamentals
- Fundamentals of project management
- The life cycle approach in structuring projects
- Nature and application of project management
Module 2 – How to manage relationships with stakeholders
- Identify stakeholders in the organisation
- Maintenance of stakeholder relationships
- Shareholders & Investors relations
Module 3 – Brand Positioning
- Brand positioning for your audience
- Creating a positioning strategy
- Understanding brand positioning
Module 4 – Managing a corporate brand
- Creating a corporate brand
- Corporate brand reputation
- Designing a brand portfolio
Module 5 – Marketing Communications
(SAQA ID 10064 NQF Level 5, 8 Credits)
- The marketing mix
- Marketing communications strategy
- High and low thinking in marketing
Module 6 – Supervise a team in a project
(SAQA ID 10147 NQF 5, 14 credits)
- Project management in marketing
- Stages of project management cycles
- Stakeholder communication
Module 7 – Brand growth strategies
- Launch a new brand strategy
- Brand and line extensions in an organisation.
Module 8 – Leadership skills
- Leadership and management
- Leadership and motivation
- Compensation as a form of motivation
Register this August and receive a 40% Discount with an upfront payment
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Accredited and Online
Full time student support
Pricing
UPFRONT
R6270once off
- Price: R10450
- 40% Discount
- Save R4180
DEBIT ORDER
R2900per month
- No deposit, No interest
R1258 (6 months)
- Price: R10450
Accreditation
MICT SETA
How to Study
The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:
- 200 videos
- 100 infographics
- Assessments
- Slides
- Progress trackers
- Interactive feedback
As a student you receive:
- Login details for the course
- Student Support throughout
- Certificates for each successfully completed module (Digital copies)
- a final certificate for the course (Hard copy and Digital copy)
What makes us different?
We have long been established in the Digital Marketing and design industry
We are SETA registered
We are BEE compliant
Courses are internationally transferable
Massive video library making your understanding of these applications a breeze
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Frequently Asked Questions
Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.
On average students take 3 – 4 months to complete the course. However if you need longer to complete the course you will be able to.
Courses can be started any time of the year. You may start the course whenever you are ready.
The Digital School of Marketing’s Project Management Course is specifically designed for marketing and advertising professionals so that they understand how manage multiple project and campaigns seamlessly in the marketing or media environment.
No study pack will be received. All course information is available online.
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Related Courses
Digital Communications Course
Categories
Online Courses
Online: 6 to 8 months
Digital communications is an increasingly competitive and complex online field. Everyone needs to be able to cope with the rapid change with an abundance of information. This course is aimed at professionals who are wanting to build up their presence online.
NQF Level: 5
Credits: 7
SAQA ID: 244560
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