The term ‘engagement rates’ refers to metrics which track how keenly involved with your content your target market is. Consumers who are engaged interact with brands via “likes”, comments as well as social sharing.
‘Engagement rate’ is a metric that is often used in analysing the effectiveness of brand campaigns. People who devote time to interacting with videos, updates as well as blogs are more likely to convert into customers who make purchases. Engagement rates also have subset measurements like “sharing metrics” which highlight the impact of your word-of-mouth digital marketing.
There’s some controversy around which metrics are most important to digital marketing, however there’s no argument that “engagement” features at the top of the list.
Engagement rates is the exchange rate in the social media marketing industry
Vanity metrics – such as followers, likes as well as impressions – count for something. However, engagement formulas put these metrics into a more consistent perspective. That’s why engagement metrics are frequently utilised as selling points in social influencer media kits or, alternatively, to gauge a social campaign’s return on investment (ROI).
However, oddly enough there’s no standard formula for determining engagement rates. Engagement rate is a method of measuring the amount of interaction social content earns in relation to reach or other audience figures. Think about engagement rate in terms of reactions, comments as well as shares.