You’d be right if you think that new social networks are being developed and marketed every single month. There are quite significant social networks as well as niche social networks. There are tonnes of opportunities for you to promote your blog on each and every one of the social networks. However, for most bloggers out there, it’s not reasonable to attempt to make use of all of them.
Some people who regularly publish on blogs have tried utilising every social network. The feeling is that quantity is better than quality. However, the typical result of following this course of action is multiple accounts with little to no interaction. And having inactive social accounts is much worse than having no social media presence whatsoever because you’re giving the impression that your blog is no longer active.
Quality over quantity
A better strategy for using social media to promote your blog is to focus on only a couple of social networks or just one social network. But then, this begs the question: “Which social network is the best to concentrate on?
The first step that you should be taking is to identify who your target reader is. What you need to do is to identify your target reader. The next thing that you need to do is to identify the social networks that your target readers prefer.
The second step is to ascertain the traffic potential of the target social networks. In our experience, the social media sites that refer the highest volume of traffic to blogs are:
- Pinterest, and
The traffic varies and depends on your target readers:
- If your blog post is more focused on professional readers as well as business, you may possibly have more traffic from a business-to-business network such as LinkedIn.
- If your target reader is more visually focused, it might make more sense to focus only on Facebook, Pinterest as well as Instagram.
Once you begin to receive traffic from social networks, it will be possible for you to analyse the traffic in order to determine if your target reader is visiting your blog. In your analytics, keep a close eye on bounce rates for your posts. Categorise traffic from social media networks. By doing this, you’ll be able to determine if traffic from specific networks provide better traffic than others.