Social media is constantly evolving. As a result, users’ behaviours change with it. One element that doesn’t switch out is that all social platforms move quickly. There is a steady stream of content competing for social media users’ attention. You want to get the most eyes that you can on your content so that you can get the maximum ROI for your social media marketing spend and maximise engagement by knowing the best times to post on social networks.
What social media content gets the most engagement?
Individuals engage with visual content more as opposed to non-visual content:
- Tweets that have images attached receive 150% more retweets as opposed to tweets without images.
- By the same token, Facebook posts with images see 2.3 times more engagement than those that don’t have images.
Include images into your social media content calendar and ensure that your images are relevant to your post. Make sure that the images that you use are high-quality images, be these stock images or your own images. Whether you use humorous memes, educational infographics, quirky illustrations, or just photographs, get creative. Do experiments with what works best in order to reflect your brand values as well as what resonates with your audience.
Include videos in your posting schedule
When you post visual media on your social media channels, don’t only post images. Videos may prove to be even more effective at boosting engagement, as opposed to images, as organic Facebook engagement is highest on posts with videos.
Videos are becoming increasingly popular, with video content representing 74% of all Internet traffic. In addition, video also works well to illustrate your ideas and communicate your message. This is because four times as many customers prefer to watch a video about a product as opposed to reading about it.
When making use of videos on social media, keep in mind that 85% of videos are watched without the sound. This means that you need to ensure that your videos have subtitles and that your ideas are executed effectively without sound.
You can also make use of live streaming features on many social media channels, including Facebook and Instagram, so why not try streaming a live event, interview, or product launch. Again, get creative and find the best ways to tell stories with your videos – from instructional and helpful videos to entertaining and funny videos: make your content stand out.